(Aurora, IL) Mitutoyo America Corporation, the world’s largest provider of metrology solutions, announces the launch of the redesigned www.mitutoyo.com website. This new, value-added redesign supersedes the last update, undertaken in 2006, with a multitude of unique website features which will make browsing the Mitutoyo site much more productive and less time consuming.

The updated Mitutoyo site was created using “responsive design” which allows the webpage layout to change according to the user’s computer screen resolution. This feature works with all of the new technological devices on the market today, i.e.; (smart phone, iPad, reader, PC), making the Mitutoyo site mobile friendly.

“With responsive design we are giving our users the optimal viewing experience depending on which device they are using. This technology makes it easier and more convenient for our users to find Mitutoyo and connect with us. Ultimately, we just want to respond to our users requests to make their browsing experience on the Mitutoyo.com site a positive experience”, says Shaun Pollitt, Website Developer, Mitutoyo America Corporation.

An elaborate collection of informative videos is now housed on the new Mitutoyo site. By clicking on the “video” tab, media is viewable to utilize for demo purposes, or as a method to further educate the user about Mitutoyo America. The library for new application and “how-to” videos is anticipated to expand in the future in order to respond to the requests from customers and suppliers.

Another feature of the redesigned Mitutoyo.com site is the one click, downloadable capability which allows the user quick and easy PDF access for all catalog, product literature, parts breakdown pages and user manuals. The download provides timely receipt of information and reduces the unnecessary need for mailing of materials.

“The new Mitutoyo America site offers robust functionality which supports the vast array of technology emerging today. By integrating all of these new features, along with the integration of social media and searchable function features, the Mitutoyo site is a step above others in our industry”, states Cynthia Rossi, Web Administrator, Mitutoyo America Corporation.